–The Basic Fund
Rebranding the Future of a Generation
The BASIC Fund is a privately funded organization providing partial-tuition scholarships to low-income families across the Bay Area. DarkSquare worked closely with their leadership and board to develop a brand as diverse and creative as the communities they serve.
Sometimes One Logo Isn’t Enough
During the review of our initial design work it became clear that one child illustration would not be representative of the many diverse families that The BASIC Fund serves. We developed 8 different children illustrations with different characteristics to represent a broader range of ethnicities and gender.
The Delight of the Unexpected
Having 8 different logos presented a few pragmatic challenges that offered surprising and charming solutions. A set of stationary was printed for each child illustration, then shuffled. Each correspondence would have a randomly selected logo offering a moment of discovery and realization for the recipient. This creates a memorable and sharable brand experience they won’t forget. The logo on the website is also programmed to randomly generate one of the 8 designs on each impression. The result is a different logo every time you revisit or refresh a page.
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Branding A World Renowned Artist
Artist, Amy Karle, has had her work shown in museums and galleries around the world and has been recognized for her contributions by arts organizations, cultural groups, The Smithsonian, and The United Nations. As an extension of her brand, it was important to carefully plan and organize her website in a way that shows both the depth and breadth of her work. The website needed to capture the aesthetic beauty of her work as well as the immersive narrative she creates with it.
Branding the Voice of the Customer
The BASIC Fund is a privately funded organization providing partial-tuition scholarships to low-income families across the Bay Area. DarkSquare worked closely with their leadership and board to develop a brand as diverse and creative as the communities they serve.
Fashion for Brands with Famed Fashion Designer, Merline Labissiere
Artist, Amy Karle, has had her work shown in museums and galleries around the world and has been recognized for her contributions by arts organizations, cultural groups, The Smithsonian, and The United Nations. As an extension of her brand, it was important to carefully plan and organize her website in a way that shows both the depth and breadth of her work. The website needed to capture the aesthetic beauty of her work as well as the immersive narrative she creates with it.
NICE Satmetrix Enlightenment In Motion
NICE Satmetrix offers robust and complex business solutions for enterprise companies and organizations. We helped them write a script that succinctly explains the value of their product. Our illustrators and designers storyboarded the visuals, our music producers and voice talent composed the score, and finally, our animators brought it all together in a beautiful and memorable video.
Soul Being: A Wellness Platform For a Wholistic Approach to Business
SoulBeing is a telehealth directory and community of physicians and alternative wellness professionals. DarkSquare helped them more clearly message what they offer through clear language and visual design. We also built them a more intuitive online platform for their providers and their community members to connect with each other in meaningful and impactful ways.
Videos That Make the Complex Simple
Businesses, banks, and governments around the world rely on the Accellion platform for complete visibility, security and control over the communication of IP, PII, PHI, and other sensitive content across email, file sharing, mobile, enterprise apps, web portals, SFTP, and automated inter-business workflows. DarkSquare has supported Accellion through brand consulting, web strategy, marketing support, video production and more. We recently helped them create a series of product explainer videos to showcase their complex and powerful tools.
